Word of mouth | WOM Marketing

Word of mouth marketing is considered to be the most trusted form of marketing.  Businesses and companies are thinking of various ways to promote their business.  The business industry is having tight competition nowadays.  A lot of businesses and companies are rising up and each one gives better promises than their competition.  This is very good news for the average consumer but this is a great challenge for existing companies.  They should find a way to improve their service and products, as well as think of the best way to promote their business.  It is not enough that you are successful in one aspect of marketing; you should be able to utilize all sorts of marketing strategies.  As far as consumers are concerned, word of mouth marketing is by far one of the most reliable forms of marketing.

Word of mouth marketing is the process of business promotion where as the one who is promoting the product or service is not paid by the company who manufactures the product or provides the service.  Basically it is a conversation about an individual to another person about the product or service provided by a certain company which tackles the positive aspects of the said product or service. If a business wants to be successful in all areas of marketing their business, they need to take advantage of this type of business promotion.

Word of mouth marketing has two major forms.  The oral form and this type of marketing involve the actual conversation of two individuals.  This could be a person a conversation where they are both in the same area or it could be a conversation over the telephone.  Video conversations can also be included in this form of marketing.  Written form of this type of marketing scheme can be of many forms.  This is the most beneficial form of marketing especially if you have a website that you promote.

Today, word of mouth marketing is also being done through various social networks.  Blogging is still considered under word of mouth promotion as well as emails but social networks are becoming the best source of written word of mouth promotion since it is very popular nowadays and people are really into these social networks.

One often missed method of generating additional word of mouth is asking for referals, mentions and help in spreading the word. Make your event or service known and talk about if often within your own circle.  

If you want people to get to know your business, your product or the service that you offer, you should get into these social networks.  Facebook is one of the most popular social networks if not the most popular social network today.  If you want to know the best social network to have a word of mouth promotion going on it is Facebook.

There are other social networks where you can use word of mouth marketing.  Some of the popular social networks are tweeter, MySpace, bebo and many others.  Do well in word of mouth promotions and you will be able to gain the trust of consumers.  If you create a great product or event, create a buzz with promotion then word of mouth will follow. The first part is generating the initial interest. The easiest way to do this is to be where your audience is – in the neighborhoods, cafes, restaurants, clubs and other local spots where people meet, greet and talk.

Have a great product and be seen online and offline. Online obviously is Google, Facebook and the various local event sites such as Zevents, Theater Happenings, EventBrite, Yelp, Eventful, Craigslist and related sites.

Offline includes in the local print (and their online versions), in posters, postcards and flyers where your audience is found. Strong guerrilla marketing campaigns online and off can help create the word of mouth from the influencers and tribal leaders that get the word out and create buzz. Once that is done, you’ll have the tipping point in your favor and a successful campaign.